Reduce WISMO tickets with clear delivery status
Give customers a clear order and delivery status from checkout to doorstep. Tracklark fills gaps in carrier scans so shoppers always know where their order is.
Why it worksUnified timeline from order confirmation to delivery. • Proactive updates when carriers are silent. • Branded tracking that keeps customers self-serve.
Where is my order reduction · Carrier + merchant updates · Self-serve tracking
WISMO tickets grow when the journey goes quiet.
If the tracking page only shows carrier scans, the gap between label creation and first pickup creates anxiety and support tickets.
Customers open tracking and see label created for days, which feels like the order is stuck. Without a clear story between fulfillment and first scan, anxiety spikes and WISMO tickets follow. Each ticket pulls agents away from higher value work and adds response time pressure. In peak periods, the backlog grows and refunds or chargebacks become more likely. The brand gets blamed for a carrier problem because the tracking page stays silent.
No visibility before first scan
Customers see label created for days and assume nothing shipped.
Conflicting carrier statuses
Different sites show different events and erode trust.
Support forced to investigate
Agents spend time checking carriers and reassuring shoppers.
A complete tracking story without the noise.
Blend merchant milestones with carrier scans so the journey stays clear and consistent.
Tracklark stitches merchant milestones and carrier scans into a single timeline that makes sense. Proactive updates explain what is happening before the first scan and during quiet periods. Customers stay on a branded page that answers questions without a ticket. Support can share one link with consistent status language across channels. The result is fewer WISMO tickets and more time for proactive care.
Order-to-delivery timeline
Show order, fulfillment, transit, and delivery in one view.
Smart gap filling
Status logic and proactive updates keep customers informed.
Self-serve clarity
Branded pages, notifications, and portal links deflect tickets.
Fewer tickets, more trust.
Reduce repetitive questions and keep customers confident throughout delivery.
Lower WISMO volume with clear, proactive updates.
Less time spent chasing carriers for status checks.
Customers feel informed at every step of the journey.
Start reducing WISMO tickets
Launch Tracklark quickly and give customers a tracking journey they can trust.